This is a strategy that’s also been used with other startups like PayPal and Pinterest, and it’s one you can start using easily to promote your product. Back in 2013, the Slack homepage indicated that you had to get an invitation to use their product. This has been used by a huge number of startups to get their first users. It’s a part of human nature: We want what we can’t have.īy using a beta when you open your startup to new users, you can create a sense of exclusivity about your product, and get raving fans to sign up first. They’ll think of your startup when they do. To make this work, try to find the exact need your product solves, and turn it into a challenge for others to solve that need.
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Since learning to code was easiest to do on their platform, it became a viral success.Ĭodecademy’s New Year’s campaign led to the site growing to its massive current user base. So, what’s the solution? Make your product the focal point of the viral marketing campaign you decide to run.Ĭodecademy challenged people to learn to code as their 2012 New Year’s resolution. A clever video might not necessarily explain your product or even direct viewers to buy. If you create a video that everyone loves, you might suffer a lack of recognition. One of the biggest problems with viral marketing is that it’s often difficult to tell exactly what the company has to offer. This is a great way to build a viral interest in what you have to offer. It will handle all the difficult details of the referral program, allowing you to focus on the product creation and promotion. I recommend using a tool like Ambassador. After all, other companies have done the hard work for you. To do this effectively, don’t build a referral program from scratch. You want to get your customers excited to share the news of your startup with their friends and promote it heavily. It’s especially critical to use since 92% of people trust personal recommendations more than all other forms of marketing. It’s a simple concept, but it isn’t used nearly enough by most of the startups I’ve seen. This is a basic strategy where you allow customers to help promote your product for you. If you want to develop a huge following very quickly, you need to look into referral marketing. Here are 20 ways to start growing your new business like never before. It’s a guaranteed way to build massive success for your startup.
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